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Customer Marketing Catch-up
Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up

Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up
Update: 2023-11-22
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Description
Key talking points:
- The importance of upsells for retention and growth,
- Mapping and managing the variety of customer experiences,
- Aligning all company teams with the big picture using journey mapping,
- How mapping helps to scale a customer marketing team.
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