DiscoverCustomer Marketing Catch-upAnnie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up
Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up

Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up

Update: 2023-11-22
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Description

Key talking points:

  • The importance of upsells for retention and growth,
  • Mapping and managing the variety of customer experiences,
  • Aligning all company teams with the big picture using journey mapping,
  • How mapping helps to scale a customer marketing team.
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Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up

Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up